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Our Values

We value freedom, style, and heritage, and we do our best to live by our values. We believe you do, too.

two watches with flag

Freedom

Don't waste your money on cheap junk that will break quickly and end up in a landfill. We offer a quality watch that will last at a reasonable price, so you can keep your money where it belongs - wherever you choose to put it to work for you. We are a big believer that resilience, and creating a financial safety net for yourself is an important way to establish and safeguard your personal freedom. We do our best to help our customers get there by offering a quality product at an affordable price. We are also looking at ways to take a more proactive approach to helping people achieve financial freedom - possibly through charitable donations to organizations that support job creation and through establishing a grant program to help create small businesses. We're still researching how to get those programs going. Do you have other ideas for how we can help support personal freedom for our customers? What does freedom look like to you? Tell us in the comments below or send us a message. We'll read them all and take them into consideration.

woman wearing watch while petting horse

Style

Who wants a fashion accessory that isn't stylish? As we said above, don't waste your money on junk. Our watches have a minimalist design aesthetic that works in any social setting, and the quality of the build means you can take our watches out on the trail or into a fancy restaurant. Plus, our interchangeable straps offer superb styling versatility to coordinate with any outfit. Is there another option you would like to see us offer? Tell us in the comments below or send us a message. We'll read them all and take them into consideration.

watch with boot

Heritage

Our heritage speaks to quality, work ethic, and a relentless pursuit of individual freedom and expression. We don't want to do anything less than our best for our customers, and we hope that comes through every time you reach out to us, whether you're placing an order or asking a question. Our heritage spans a wide range of geography, true to the story of most Americans. From the Blue Ridge Mountains of North Carolina, to the shores of Ireland and other parts of Europe, to the native peoples of what we know as the USA, our heritage is part of the same melting pot America has been built on for hundreds of years. What is your heritage, and how does it enrich your life? Tell us in the comments below or send us a message. We'll read them all and take them into consideration.
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